Behind The Scenes – Reading The Small Print
Hi my name is Nicole and like many, when I became a mum in 2016 I started to pay more attention to the ingredients in the products we use around the house and put on our bodies.
Investing time investigating the small print on labels, it didn’t take long for me to realise that I had NO idea what MOST of the ingredients were! I am sure you have been there too.
I just wanted to be sure that the products I was putting on myself and my kids were REALLY safe to use and put a little stress on the environment as possible.
Well, I got really deep into the rabbit hole, researching every ingredient in every product that we brought into the house.
Over the years I have learnt that just because I cannot pronounce it doesn’t mean it is bad.
If there are ill sounding words like ACID, doesn’t mean it should be avoided.
I understand now, that things like preservatives don’t just increase shelf life, but more importantly are there to protect us, and that some artificial ingredients are harmless to us, and their inclusion over the natural, may be actually beneficial for the environment due to the way they are procured.
Skin Health + Earth Health
Imagine the most luxurious body care products that don’t cost the earth.
My husband Tim and I started experimenting together at home and learning cosmetic chemistry and developing skin care formulas that worked, and didn’t harm the world.
It’s fun working together and creating something we were both passionate about.
Together we have gained a greater passion for our skin health, respect for the environment, and respect for transparency in labeling and business in general.
Our waterways, oceans and beaches are a big part of life here in Australia and something we have always wanted to protect and keep clean.
We understand the need for animal testing on a clinical level for pharmaceuticals and medicine, but animal testing is upsetting, even disgusting when done in the pursuit of cosmetic safety.
For this reason, all the ingredients we chose are proven safe, and we did our best to ensure the suppliers, also adopt the same ethos.